The American Pregnancy Massage Association needed help with all phases of its launch, starting with the branding and including the communications strategy surrounding the launch. The comprehensive strategic planning included a social media plan, PR plan, marketing plan, and membership plan. After establishing the short-term and long-term goals, I designed and developed a web site, which includes an e-commerce function for collecting membership dues. I also designed a suite of membership recruitment materials and a trade show booth. On going activities include managing industry relationships, blogging, participating in industry discussion groups, and supporting the association in their mission to develop certification in the field.