APMA Branding and Communications Planning
Branding a New Association
American Pregnancy Massage Association branding, marketing, and communications.
The American Pregnancy Massage Association needed help with all phases of its launch, starting with the branding and including the communications strategy surrounding the launch. The comprehensive strategic planning included a social media plan, PR plan, marketing plan, and membership plan. After establishing the short-term and long-term goals, I designed and developed a web site, which includes an e-commerce function for collecting membership dues. I also designed a suite of membership recruitment materials and a trade show booth. On going activities include managing industry relationships, blogging, participating in industry discussion groups, and supporting the association in their mission to develop certification in the field.