The New Look of Sprite
In 2009, Coca-Cola replaced the blue/green gradient of their Sprite brand with solid green and slightly adjusted the label art. While working at Greenhouse Partners, I got to design a few pieces to support the brand refresh exploration and collaborated with Coke’s agency of record, Turner Duckworth to position the soft drink as a daily staple in middle-class, multicultural households across America. Below are a soda display sale poster, t-shirts and static window cling.
