There are many shopping centers and malls in Armenia. Some are small, some are medium, some are big, others are bigger but there is one and only, the biggest mall, Mega Mall Armenia! So when we got to start working on this project we were mega excited. As a first stage we created the logo intensely collaborating with the client and when had the logo confirmed started the conceptual branding process. There was yet mega work to do as we had to create navigation signs and the brand guidelines. So after the days spent in elevators and parking area of the mall, we completed the project.