Sex plays a major role in culture, nevertheless buying condoms still feels awkward for a lot of people. 
The brief was to create an easier access to safe sex by turning condoms from an awkward necessity into a nice object to have.

We created condoms that people can buy without being shy and that they can proudly store on their nightstands. Because they look like books. They sound like books. And they 
are as pleasurable to look at as they are in use. Everything in this package is not what it seems to be. 
Author’s names are all penis euphemisms. Titles are just plain sex. And if you look long enough, an innocent doodles on the front turn into a wild sex party. 

No longer you have to come up with nicknames for condoms, just ask for a volume of Dickens in the local drugstore. And you can forget about rummaging in your drawer looking for condoms also. They are right there — on your night stand,  where books should be.

Creative director – Paramon Parfenov
Senior Art Director – Kirill Yermoshin
Art Director – Margarita Indionkova
Сopywriter - Vitalina Tonenkova

СG Artist – Yuriy Smyrnov
Illustrator – Daria Kirei