A New Green Scenario Identity

In 2015 with the Studio Meedori, I designed the visual identity for A New Green Scenario. 
It was a conference on landscaping conceived to rethink and promote business and tourism in Sicily and the Mediterranean area through creative and innovative Garden Design. 

I tried to convey these new concepts by designing an artwork symbolizing the evolution, a process encompassing one specific environment: the Mediterranean basin.The square base represents a fenced area, that is a garden wrapped by leafs though not completely covered
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The same artwork has been developed in four different versions, each one associated to a different plant chosen as a symbol of the four different themes of the conference: Eucalyptus, sign of the beginning and growth; Olive, the typical Mediterranean plant; Opuntia, the icon of Sicily; Aloe, standing for food and wellness. 


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A New Green Scenario Identity
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A New Green Scenario Identity

Identity fo A New Green Scenario, a conference on landscaping conceived to rethink and promote business and tourism in Sicily and the Mediterrane Read More
156
818
9
Published:

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