The Gladwell Company, an ice cream treats company, is a project created by Nate Lynch, who contacted me to create a handmade logo. They also required me to work with stripes patterns as branding elements and chosing a companion typeface.
The lettering
Previously, Nate did his own research and came to me with a lot of references and a very clear list of things that they wanted to convey with the lettering: Friendly, Modern Nostalgia, Whimsy, Simplicity, Crispness, Clarity, Quality, Dynamism, Legibility, Fun/Unexpected Ligatures, Unique “G”.