A Typographic Exhibit by Gian Wong
SM City Clark, one of the biggest malls in northern Philippines, invites home-grown and local talent to feature their works in a pop-up mall exhibit every month. People have already seen works of fashion designers, artists, graphic designers, and more. I was tapped to be the featured local artist for July 2019.
How can you make a pop-up exhibit stand out in the city's busiest mall?
The exhibit's logo is repeated multiple times in different colorways to catch attention and peak interest for people passing by. The logo uses the `Soft Press` typeface, the heading in my studio's brand typography.
The exhibit's entry point is donned with pillars showing information about the exhibit's run and the artist.
The pillars are also made of cubes that incorporate the exhibit logo, subtle branding cues, patterns, and type elements as a 3-dimensional aesthetic support to make the set-up really shout "TYPE!"
Since my work incorporates a lot of color, the artowrks were hung using multi-colored strings.
The floor includes cut-outs of dripping colors coming from the artworks, bean bags, and interactive decors to make the exhibit a fun and picture-worthy experience.