Aquila is an e-commerce company dedicated to bring forth a wide range of premium quality
super foods in a consumer friendly packaging and prices.
After detailed discussions with the Aquila foods team about the meaning of the brand name and its essence for the company, we tried to incorporate the image of an eagle in the logo. Aquila is the Latin word for eagle and it symbolizes height and principles of honesty and truthfulness, which are the company’s vision too.
We came up with several elaborate designs, designed to incorporate the meaning and essence of the brand name. We picked up the green colour palette after going through various colour palettes for the logo design as it spoke about the brand attributes, i.e., organic, healthy and premium quality superfoods. The edgy lines in the eagle’s torso define the company’s sustainability in dynamic market conditions and its ability to rise high like the eagle.
Once the logo design was finalized by the company, we began working on the product labels,visiting cards and brand merchandise. We offered vibrant, fresh and attractive and designs, and they were well received by the company.
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