Brief
The client requested for a series of three product brochures to promote specific jewellery collections for their pop up stores in Singapore. The brochure was to present the catalog of two different brands for the pop up store.
Solution
To create a more unique look that would stand out from the conventional presentation of jewellery catalogs, a key concept was proposed for each issue, and visuals were created surrounding that theme. To not take away from the jewellery pieces, the accompanying graphics were kept clean and simple, more as a frame to emphasize the jewellery design.
COLLECTION 01: BLOOMING
Art Direction/Layout: Amy Ong
Photography/Photo editing: Afiqah/Xin Hong
COLLECTION 02: STARBURST
Art Direction/Layout: Amy Ong
Photography/Photo editing: Afiqah/Xin Hong
COLLECTION 03: FLOURISH
Art Direction/Layout: Amy Ong
Photography/Photo editing: Afiqah/Xin Hong
