This project started as a "naming" project.. it was kind of dificult to present a name that seemed to be so long, but it was quite the story of the solutions the company provided! the "short name" calls a reference to the catalan artist Joan Miró, and the long version of the name can be used as a tag, the client was fascinated about the art reference for something related to technology (the art of technology didn't need to be explain) so it became a brand identity project, the logo is a "turn-on" sign, but with a brushed style just to confirm the relation between art and technology, anything else is negative space used to arrange information.. just like the name incites: More Info =  Room Optimized.