This project basically is about Logo Uplifting and creating an idolized identity for 50 Degrees Entertainment, who is trying to reflect innovative and elegance from it own Brand collateral.
The company vision is to show their dunes which goes from the desert sand of Dubai to Hollywood hills, from the past to the future, showing the work of the camera and how to create pictures and scenes from deflecting light upon darkness to bring to us one of the greatest inventions which made it possible to carry out all cultures, experiments and talents from it existence, to become a shining threads in all minds.
50 Degrees Entertainment is a fully integrated independent film production and finance company based in Los Angeles. Founded and led by Emirati international businessman, producer and philanthropist Mohamed AlRafi, 50 Degrees Entertainment produces content that features powerful, topical voices from prominent filmmakers and amplifies relevant cultural conversations in original stories that resonates with today’s audience. Among the films 50 Degrees Entertainment and AlRafi have produced are Phillip Noyce’s crime thriller ABOVE SUSPICION starring Emilia Clarke, Thora Birch and Jack Huston; Matt Aselton’s LYING AND STEALING starring Emily Ratajkowski and Theo James.; and Anne Fletcher’s drama musical DUMPLIN’ which stars Jennifer Aniston and Danielle MacDonald and also features new collaborations and original music from country music legend, Dolly Parton and is due to be released on Netflix and in select theaters in the U.S. in late 2018. Driven by a strong vision and an experienced team of professionals, 50 Degrees Entertainment strives to be a destination for the world’s dynamic filmmakers and storytellers to bring their most creative and thought-provocating materials to life through captivating motion pictures that connect them to a global audience.