About the Brand
Established in 2007 in Bulgaria by Martin Ivanov, Teamo is a brand of high-quality herbal teas. The company introduces a new way of preserving and processing the herbs that conserves all of the plants' qualities, resulting in a product that is 100% organic and has a substantial positive impact on people's health and emotional well-being.
Ivanov's family has kept the traditions of collecting and processing herbs and using them to prepare potions, medicines, and herbal teas for generations. A heritage that survived through time brought to life a new modern shape: Teamo herbal teas.
Ivanov lived in Spain for several years, and the local people's interest in his herbal teas inspired him to make this vital decision to return to Bulgaria and continue his legacy. The name comes from Spanish, Te Amo, meaning I love you. Still, for better recognition, we advise that the name be used as a single word, Teamo.
Teamo teas are a spiritual journey for all senses. Produced in Bulgaria, they are made from carefully chosen herbs handpicked from the mystical Bulgarian mountains. The fusion mixture heals the mind and body. With proven health benefits, the teas are made with a lot of love to give you the best cup of tea.
Ivanov's family has kept the traditions of collecting and processing herbs and using them to prepare potions, medicines, and herbal teas for generations. A heritage that survived through time brought to life a new modern shape: Teamo herbal teas.
Ivanov lived in Spain for several years, and the local people's interest in his herbal teas inspired him to make this vital decision to return to Bulgaria and continue his legacy. The name comes from Spanish, Te Amo, meaning I love you. Still, for better recognition, we advise that the name be used as a single word, Teamo.
Teamo teas are a spiritual journey for all senses. Produced in Bulgaria, they are made from carefully chosen herbs handpicked from the mystical Bulgarian mountains. The fusion mixture heals the mind and body. With proven health benefits, the teas are made with a lot of love to give you the best cup of tea.
About the Logo
Based on the direction given to us, we came up with a concept for the logo. The idea behind the icon was to present an intimate and cosy atmosphere; at the same time, it had to look classy, luxurious, elegant, and strongly associated with tea.
In Te Amo's logo concept, we combine the intimacy of chocolate, the charm of coffee, and the spirit of herbal tea. With other words combination of test, smell, and spirit.
About The Brand and the concept behind the package:
• Needs to move away from the mindset of being a manufacturer and see Te Amo as limited edition-personal.
• Te Amo needs to be solid but luxurious and elegant, conveying the current market-driven nature of the tea business while also communicating the trustworthiness and dependability of an old company with long traditions. Needs to position them well against competitors such as TWG, Art of Zayne, Zealong, and Te. Also, prove that Te Amo is about the intimate atmosphere created by the richness of the taste and the elevation of the spirit by satisfying the senses with the complexity of the aroma (preserved by the special way of drying the tea).
• Establishing a marketing and design object identity
• Focusing on how the packaging communicates the image and price level.
Based on research, Metaka Branding Studio developed and refined a concept for a tea package. While most tea brands use common colours and shapes, we decided to take a step forward. It wasn't enough to be good; it had to stand out.
