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    Homepage takeover banner on Yahoo! for Pro Plan Selects brand dog food.
To help promote Purina's Pro Plan Selects, we created a homepage takeover to run on Yahoo! for one day. Our star, Rockwell the Wonder Dalmation, was shot on green screen so we could make him appear to truly interact with the elements on the homepage. In addition to being fun, playful, and informational, the banner was extremely successful. We generated 104,753,956 million impressions - over delivering against our plan of 92,500,000 impressions by +13%. Additionally, we drove 16x the average unique daily visitors to ProPlan.com, generated 8x the average number of daily ProPlan.com page views, and proved that firemen and Disney don't have a monopoly on using Dalmations as goodwill ambassadors.