Identity & Art Direction for Kalasutra
The brand identity of Kalasutra is simple and elegant. A brand that promotes sharing their love for art and bring local artists together. 'Kala' meaning Art and 'Sutra' meaning Thread, combining together to form Kalasutra.
The base for Koftgari artwork is a hard metal like steel, iron or bronze and the inlay is a soft metal like gold or silver. This combination prevents the base from deforming when the wire inlay is hammered into the surface and results in the inlaid areas being well-defined and of sharp appearance.
The Tree of Life is associated with the following values: creation, fertility, growth, purity, elevation, and spiritual balance. It represents the link between heaven, earth and the underworld.
For this project I designed a customized lettering, re-drawing every single letter, to make a modern and elegant serif type.
All content is used for demonstration of the case and for non-commercial use. Photos used in this project belongs to their original owner.
