A rebrand for a reinassance man
Jaime Beriestain is one of those people who discovers something and sets out to learn it and to live it tirelessly.
His exigence and his fine taste mean that when he cannot find what he is looking for, he creates it himself.
What likely best defines his personality is not a long list of creative adventures, but the values that guide them: curiosity, good taste, self-demand, closeness and authenticity.
His exigence and his fine taste mean that when he cannot find what he is looking for, he creates it himself.
What likely best defines his personality is not a long list of creative adventures, but the values that guide them: curiosity, good taste, self-demand, closeness and authenticity.
In Morillas, we tuned in to Jaime Beriestain’s concerns and in return, we received a fascinating challenge: to start from the person and create a brand that would work in truly different fields and with utterly different audiences.
Jaime Beriestain’s creativity transcends the study of interior design that made him famous and is crystallized in two businesses open to the public: the Concept Store and the Café. The new Jaime Beriestain brand had to mirror these projects and their essence: open, versatile, authentic and beautiful. A canvas from which to launch new ideas and proposals that could also convincingly explain those that have already materialized.
Jaime Beriestain’s creativity transcends the study of interior design that made him famous and is crystallized in two businesses open to the public: the Concept Store and the Café. The new Jaime Beriestain brand had to mirror these projects and their essence: open, versatile, authentic and beautiful. A canvas from which to launch new ideas and proposals that could also convincingly explain those that have already materialized.
