A transformational gin
What happens when a flower manages to transform the colour blue into pink? When a small detail can change a product? When… instead of trying to change the world, we change ourselves?
Bluwer is a gin born from singularity; of the uniqueness of being a blue gin that, when it comes in contact with citric acid, such as tonic or lemon, changes to a bright pink colour. The brand unleashed a challenge: It needed to lead the experiential gin sector and capitalize on the power of change and communicate the distinctive elements of a truly different, 100% natural craft gin, one that is unique in its capacity to transform the commonplace into something remarkable.
