Where possibilities begin. ZET
Branding and app, website UX/UI for a new last mile mobility platform, ZET
Branding / Web/Mobile / Mobile App / Copywriting
ZET is for new beginnings. It’s a last mile mobility platform that’s driven by the power of mobility. A platform that aims to build a culture that opens doors and new possibilities.
While ZET joins the ranks of a fast-growing industry, it stands apart with its wide-ranging last mile transportation options from electric scooters to e-bikes all available at a touch via the mobile app. We participated in the project from the branding phase, building the brand experience to create an identity that communicates ZET’s mission to build a culture of new beginnings. We chose a striking red combined with strong typography and diagonal design elements, and used illustration and graphic design icons for better usability.
With ZET, mobility is more than going from A to Z, it’s the freedom to move and the beginning of something bigger.
Where possibilities begin.
Director / PM - Bang Dongwook
UI Design Leader - Song Jiyoung
UI Designer - Park Joeun, Jo Hyewon, Seok Haeun, Jeon Ganguk, Shin Jiye
Copywriter - Erin Bai, Jessica Jones
Developer - Park Jinkyung, Song Eunji
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