adidas SolarDrive is a day-to-day running shoe for the vast majority of runners. A balanced and complete shoe that covers comfort, cushioning, stability, and durability. Exploring the concept of “perfect balance" we created an installation that places SolarDrive in a delicately poised physical sculpture with arms holding objects visually representing the balancing act between the four core product attributes.
In addition to the installation, we created a modular visual identity inspired in the design grids that convey the sense of precision and visible process. The graphic system works as a flexible container for product, running photography and messaging. The whole visual world resulted in a suite of easy-to-adapt creative assets ready for simple localization across all adidas’ markets.
Strategy: Brand Articulations
Agency: Studio Lore
Director & 3D artist: Diego Diapolo
CGI support: Juan Coria, Mateo Vallejo, Carolina L'Avena
Music/sound: Zelig Sound
Photographer: Ben Clement
Production company: 24 Productions
Role ⟶ Lead art direction and design