Add to Collection
Tools Used
About

About

Designed for the Boy Scouts of America, Otetiana Council, Rochester, New York in 1998. An annual report with a rich traditional feel utilizing th… Read More
Designed for the Boy Scouts of America, Otetiana Council, Rochester, New York in 1998. An annual report with a rich traditional feel utilizing the Illustrations of Norman Rockwell. Read Less
Published:
Pointing Kids in the Right Direction
Boy Scouts Annual Report and Brochure
Designed for the Boy Scouts of America, Otetiana Council, Rochester, New York in 1998. The brief asked for an annual report with a rich traditional feel. The Boy Scouts have full rights to use any Norman Rockwell illustration where he depicted the Scouts, so they were used throughout paired up with new photography of current Scouts in recognizable Rochester locations. Finishing techniques used include foil stamping, deboss & tip-in photo, and sewn binding.

Afterward a fundraising brochure was designed reusing all of the same design elements and photography.

The work I did on this campaign ranged from concept and art direction to design and layout including directing photo shoots of the scouts.