testRigor is all about speed and efficiency. Their main value proposition are massively reduced testing time, 1000' of test annually vs. 100's (baseline), and 80% test coverage on software features vs 20% (baseline). I wanted to capture this speed with a hot red on white or black theme and an F1 race car. I also opted to really drive home data visuals (bar chart comparisons) that showed testRigor blowing alternative testing solutions out of the water on all the important CI/CD (continuous deployment) metrics. The CEO & founder also wanted an "apple clean" look with lots of white space and large, high contrast fonts.