THE REINVENTION OF TRADITION REJUVENATES TRIGEMA
Before, the south-west of Germany was a center of the textile industry. Today only a handful of stubborn manufacturers remain. One of them is Trigema in Burladingen. Trigema has a high-quality image but its target group is getting older by the day. So we took up the challenge and created a Trigema sustainable collection for urban people - a product blueprint also for further Trigema product developments. We have successfully combined design, marketing and production - the first 1000 shirts were sold out immediately and convinced Trigema to become a bit more modern.