subito is a project of the hospitality business, specifically a takeaway pizzeria, where through the first establishment, located in the malasaña neighborhood in madrid, its promoters want to transmit the authentic italian flavors, share a quality product and demystify the concept of fast food equal to low quality food.
for our proposal, the challenge was to move away from the supposedly artisan references in order to create a strong and distinctive concept that did not betray the commitment to a product with a long tradition and high quality.
subito (immediately), energetic and vibrant name, with a young audience in mind, a reflection of the italian nature of the business and direct reference to the spirit of a business based on agile and street-side consumption led us, as an epicenter of identity, to create an imagotype that arises from the fusion of the synthesized image of two pizza slices and the “fast forward” button icon. the result is simple, powerful and memorable, and responds to a direct, recognizable and contemporary image.
subito (immediately), energetic and vibrant name, with a young audience in mind, a reflection of the italian nature of the business and direct reference to the spirit of a business based on agile and street-side consumption led us, as an epicenter of identity, to create an imagotype that arises from the fusion of the synthesized image of two pizza slices and the “fast forward” button icon. the result is simple, powerful and memorable, and responds to a direct, recognizable and contemporary image.
the color palette, based on a coral tone that surrounds and in turn becomes the protagonist of the identity, is warm and daring, with a mixture of youth and sophistication. the logo, like the rest of the communication, is composed with silka, a neutral sans serif font that brings clarity in the messages, freshness and a contemporary air. for the art direction in photography it was sought a casual, immediate tone, with hard shadows and with an almost photo booth appearance. the interior design and the graphic ambience accompany the identity and seek to convey a simple and urban message through clean forms and materials and neutral tones where again the coral color acquires prominence in contrast to the gray surfaces.
