The Idea.
Gatwish Pinterest Page
We create a Gatwish List page on Pinterest. Each shop in Gatwick has its own board to showcase its products.
The user creates their list by repinning what they like to their board.
Pin the things you want to your Gatwish list.
And share with those you know going to Gatwick.
Posters.
Online banners.
We show what people really, really want for Xmas by using dynamic banners, pulling in the most popluar pins on the Gatwishlists.
We place the banners on ebay, mumsnet, MoneySupermarket.com and Yahoo. And we create sponsored ads on Facebook.
Ambient.
To create awareness of the Gatwish List, we place models in high streets with foam red Pinterest pins attached to their items. Each one will have a QR code that allows the consumer to pin that product to their Gatwishlish.
