Migrate from a one-man-band brand to a family business can be tricky.
The Hernández family, a colombian architecture & building family business
needed to create a powerful and flexile brand that becomes aspirational to
their high-end target: people wanting to build a luxury custom house; in the
other hand, the Hernández family wanted to create a new target: the medical
corporative business people.
Create the brand strategy
Create flexible and powerful visual brand assets that don't put limits
on the future's brand communications and interactions.
The Big Idea (s)
4Hábitat, as designers and builders of custom linespaces, can't use a
previously designed font for their naming: they need a brand new
typographic composition starting from hand made sketches.
As a family business, we needed to deeply research about the
nowadays family values and history.