Context
Migrate from a one-man-band brand to a family business can be tricky.
The Hernรกndez family, a colombian architecture & building family business
needed to create a powerful and flexile brand thatย becomes aspirational to
their high-end target: people wanting toย build a luxury custom house; in the
other hand, the Hernรกndez family wanted to create a new target: the medical
corporative business people.

Request
-
Create the brand strategy
-
Createย flexible and powerful visual brand assets that don't put limits
on the future's brand communications and interactions.

The Big Idea (s)
-
4Hรกbitat, as designers and builders of customย linespaces,ย can't use a
previously designed font forย their naming: they need aย brand new
typographic composition starting from hand made sketches.
-
As a family business, we needed to deeply research about the
nowadays familyย valuesย and history.
Agency: Social Live
Project: Branding
Art directionย |ย Graphic design | Strategy: David Espinosa
2020
4Habitat Brand Work
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4Habitat Brand Work

What can a family business means to... the business in itself? The Hernรกndez family will tell you. 4Hรกbitat is a 10 years experienced architectur Read More
96
235
4
Published:

Creative Fields