Crombie
4r Soluciones is (or was) a digital agency focused on web and mobile projects, which works remotely from the city of Santa Fe, Argentina, to several countries such as the United States, Mexico, Dubai and Israel. In early 2020 they decided to redefine themselves, set new goals, a new vision for their company and target a wider market. As they did so, they realized one thing: their visual identity was not up to the challenge, so we began a rebranding process with a clear horizon: stop being a "digital agency" to become a "digital partner. ", stop being 4R Solutions and become Crombie.
The main challenge of this project was to propose and develop a radical change of image to a company with 14 years of experience, going from an old, obsolete and non-scalable brand to something with a more corporate approach that truly represents the values and interests of the company.
Their previous logo and identity system did not reflect the professionalism and expertise of their services, we needed a more corporate approach. With that in mind, we work on a visual identity that uses an abstract pattern similar to the lines of code, which refers to the main logo and can be applied on numerous supports and pieces.
