This project was a group collaboration between fellow industrial designers Carmen He and Zoe Lovell-Smith, as well as communication designers Kristina Pinkney and Rachael Thompson. The project consisted of the conceptualisation, development, delivery of a product and strategic offering for a selected audience.
Sage + Whiskers is a modular cat tree brand, proposing a full business plan of product, distribution, finances, branding, and marketing strategy. The product line was developed as a response to the New Zealand pet market being saturated with imported mass-produced products. The S+W range offers a sleek and sustainable alternative.
The cat trees are modular, offering a high level of customisation to fit seamlessly into any home.