Redesign of Paraşüt Blog
Istanbul, Turkey 2018
Digital marketing, brand communication, web design
Client: Paraşüt Software Technologies
Services: Redesign, interface design, content design, branding, illustration
Services: Redesign, interface design, content design, branding, illustration
Aim:
- Cleaner customer journey
- Short but inclusive information for the user
- Simple and understandable content
- Consistent content for SEO and Google search purposes
- Cleaner visuality, easier navigation
- Cleaner customer journey
- Short but inclusive information for the user
- Simple and understandable content
- Consistent content for SEO and Google search purposes
- Cleaner visuality, easier navigation
Phase 1: Content Page Design - Completed. Phase 2: Index Design, Author Page, Categories - In coding phase...
Result:
Data of Testing (1 May 2018 - 16 December 2018):
Bounce rate last year: %86.22
Bounce after new design: %75.23
↓ - %12.8
Av. time on page: 2:52
After new design this year: 03:16
↑ + %13.6
The new design of blog sign up button has a new 245 click.
Moreover, the design of new social media icons has a considerable amount of click rates.
Content page:
Author page:
Index page:
