C&EN Media Group requested a special publication to be handed out at an exclusive event. This publication was to highlight the importance of marketing within the world of scientific research by featuring several marketing and design groups that cater to that niche. We went with a Mad Men theme to really drive home the marketing theme, including trendy prints and bold colors reminiscent of the era. We also created custom portraits of the featured marketers for the title spreads. The final product featured a fun gloss on the lettering of the cover.