The goal of this re-brand was to emphasize the health benefits of Becherovka,
as well as to market the drink to youth as a healthier alternative to the more
commonly-bought alcoholic beverages.
This herbal liquor of Czech Republic has been around for over 200 years. Originally created as a digestive aid, the liquor is famous for its great taste and health benefits. It is 100% natural, without any chemical preservatives, artificial substances or emulsifiers. Becherovka's ingredients remain a secret to this day.