I designed this toy for Spongebob's 20th Anniversary "Shellebration" Nickelodeon wanted a new take on the Spongebob toy and further wanted to incorporate rainbow colors as part of the 20th anniversary theme of "Imagination". After drawing many concepts I decided on a contemporary art feel which consisted of minimal colors and a deconstructed interpretation of Spongebob's form. The figure was wildly successful at launch and beyond; it even led to the creation of other clear Spongebob characters.
NOTE: I had originally named this figure "Totes Absorbs" (a play on 'totes adorbs') but the Nick Crew preferred the redundant, "sea sponge spongebob".
Tools used: Zbrush, Adobe Illustrator, Photoshop
Spongebob in clear abs with a foam sponge inside. Side note: I love Spongebob.
A closer look at his construction
Figure in packaging. this package wasn't to my specifications, and the factory missed a die cut above "Real Sponge Inside" on left.
Rainbow Edition! Thrilled with how this came out.
Rainbow glitter sponge colorway!
