Hongqi IAA 2019

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Hongqi Frankfurt Autoshow IAA 2019 - Opening Sequence

--- Concept ---

A journey through time into the future. We see Hongqi’s vision of a better world. Teleporting our audience through an immersive space, showcasing the brand's vision and capabilities to shape the future of mobility. By telling our story through multiple lenses, we explore the possibilities of the future in a dynamic and memorable way.

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--- Treatment & Script ---

VO: To create the future our vision needs to extend beyond the naked eyes perspective.

We establish a semi abstract China landscape, where Hongqi’s home is. Portraying brand elements with light, bringing a new era to the brand itself. Hong Qi’s brand vision spreads through crystals refracting into the world. We gather all visions and ideas into a telescopic lens, bringing the audience into the future.

VO: We build lenses that look forward ahead of time.

The Hongqi future vision collectively gathers into one, through the telescope lens, our audience enters the future. Utilizing the stage design, working around the audience seating setup, setting up the right axis and space warping techniques of VR production, we gave our audience a real-time immersive experience.

VO: Opening new worlds of possibilities that are infinitely connected.

We bring our audience into the future ecosystem of Hongqi, overlooking how it will be in the future, where Hongqi through connectivity will advance beyond just mobility.

VO: Effortless mobility is created through a network of connected, intelligent vehicles and infrastructure.

Playing with the stage setup, we used a multi-axis approach to let our audience feel they were really in a futuristic mobility experience. They experienced how the vehicle interacted with the people and technology within the car.

VO: Creating a brighter future for all today, forever.

Having technology and mobility is just one piece of the puzzle. Having a fully functional ecosystem whilst maintaining sustainability is one of the most important factors of human life. We show plants growing in a clean environment and the Hongqi Smart City at the end.

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