Objective: To choose an existing small boutique brand with less than 500 employees and rebrand it with a new logo and two applications.
Mood Board
Keywords:The keyword "gem" stems from a comment made by a visitor of the boutique, referring to the boutique as a gem.
Alternate Logos: The turtle was chosen to represent the brand because its shell best illustrates the shape of a gem. For my logo designs I wanted to incorporate some commentary of a few customers that have visited the boutique. A comment that stood out to me was that someone said the boutique is like a "gem" so I decided to illustrate a turtle's back with a gem shape, the shell of the turtle is it's home and fits with the boutique's name "house".
Shopping Tote
Store Front
Stationary
