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----🗲  Audi E-Tron Launch 2019  🗲----

Electric Has Gone Audi. Since 2018 the world premiere of Audi E-Tron has gathered a lot of attention for Audi. The Audi E-Tron may not be the first to market with a fully electric car but the Audi E-Tron was built based on 30 years of Audi's electric mobility progression from (1989-2019).

Right after SBF completed Audi Q8 launch in Inner Mongolia, SBF received another invitation from Audi for the E-Tron launch, giving us 2 weeks to conceptualize and deliver a finished product. We actually planned to pass on the project but in the end, took it as we have been good partners with Audi. From concept, creative, and planning with a full 2 weeks to show delivery was extreme. A million thanks to our client putting full trust in us to make this happen.

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- Event Highlights -


- The Making Of -


*****

Creative & Art Direction
 - Key Direction – The DNA -

By using Audi DNA as the key element, we presented the different stages of DNA evolving and changing throughout the whole launch. We clearly set a prominent visual progression in every sequence of the launch. The DNA actually visualized the change of elements and details as it transformed into a new era of genes for the brands electric future. 

*****

- 01 -

Silo Projection - Pre - Charged

As our guests arrived at the venue, we setup a huge silo projection. They could see a 15-meter-high 3D projection with Audi's DNA with 100+ years of technology and energy. At this moment, the electricity is dancing around the DNA. It is about to change; this is when we established the pre - charged concept which later we show how the DNA becomes electrified and changes the future of Audi, which was The Turning Point in our story.​​​​​​​
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Below are scaled down previews


- 02 -

Opening - The Turning Point

Moving into an electrified world, Audi is at a critical turning point. 100 YEARS of AUDI meets electric. It is an evolutionary moment for Audi. We start right in the moment of this very transformation of the brand.​​​​​​​
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Below are scaled down preview


- 03 -

Unveiling Moment - Electric Has Gone Audi

The Fully electric Audi E–Tron unveiling had specific features highlighted in our unveiling moment. An immersive experience in electric mobility from Audi, and the reveal of E-Tron to our audience. The main content shows the intense testing of the Audi E-Tron establishing the E-Tron is built for all conditions whilst showcasing the ultimate driving experience and premium details.
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Below are scaled down preview


- 04 -

The Finale – Future Electrified World

We have seen electric elements throughout the launch sequence. The finale show sets the key moment for Audi, laying out the vision to look and move into the future of electric mobility. Our Finale moment had the E-Tron taking us into the electric world. We created a new modern visual impression by incorporating new 2D E-Tron graphics for this sequence, combining laser content and light to end with a bang.​​​​​​​
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Below are scaled down preview
 

- 05 -

Fine Dining – Zero Emission

We created a series of looping visuals for the after party in the dining area. Our team came up with visuals to create an abstract and atmospheric vibe to show zero emission as the key direction.
Below are scaled down previews



*****

- another collaboration - 
SBF x radugadesign x FF Extraordinary Group

with partners
Moving Apes Studio & Tenline Studio​​​​​​​


Full Credits

Client – FAW VW Audi
Agency - FF Extraordinary Group
Show Director - Sebastian

E. Producer - Jason Kirby
Project Management – David Ran
Lead Producer - Charlotte Chong
Producer – Daniel Chia
Logistic Producer - Crystal Gao, Sam Chee

Creative Director - Kaism Lim
Animation / VFX Director - Kaism Lim
Art Director - Kaism Lim
Style Frame Design - Feng Hang, Iris Chen
Additional Graphic Support - Fantasy Chao

Script Development – Dong Xu, Mika
CG Leads - Sun Cheng Peng, Tao Zi, CK Kong
Lead Compositors - Yeujian Lim, Syazwan Nazaruddin, An Qi, DB Gao, Zhang Min Min, Mansell Chan, Anna Ching
Compositors - Fu Kun, Sue Sue, Feng Hang
Asst. Compositor Support - Madnas, Azhan Karim, Iris Chen, Oliver Te
3D Animation - Sufie, Kee Li Ming, Chan Yong Hong, Jia Zi Feng, Chen Zong Yu
Asst. CG Artist - Syed

Video Editor - Kelvin Leow
Music Composer - Marco Lehmann, Alex Klingle
Sound Editor - Wu Shuai

VR Shoot Director - Kaism Lim
VR Shoot Producer – Sam Chee

BTS Director – Sam Chee
BTS Videographer - Inno Stuart
BTS Editor - Kelvin Leow

Produced at Super Bonfire Group
Production Partner - Moving Apes, Tenline

Produced at Super Bonfire Group with partners (Moving Apes, Tenline)

*****




Audi E-Tron Launch 2019
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Audi E-Tron Launch 2019

125
1,440
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Published:

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