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    Identity and marketing materials for Land Securities first residential property development, featuring a laser-etched custom typeface.
At Ideas Factory we were appointed to deliver an identity and a comprehensive set of marketing materials to assist in the securing of immediate, off-plan sales. 

The logo was applied to a number of materials and combined with a variety of finishes to create a unique identity. We commissioned laser etching of the key messages on samples of the sandstone as used on the building itself, which was then photographed and incorporated into the designs. The marketing brochure is presented in a laser-cut slipcase.