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    The brief: A new international urban sportswear brand approached us with the task of creating a clear and distinctive brand identity for their wi… Read More
    The brief: A new international urban sportswear brand approached us with the task of creating a clear and distinctive brand identity for their wide range of products for yoga, running, Pilates, cycling and more. The result: We focused on the core essence of the brand, which distinguishes itself by placing an emphasis on the anatomy of movement. We created a new symbol, inspired by the father of anatomy and movement – Leonardo Da Vinci – and chose a prominent color ubiquitous in the urban landscape. Read Less
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Anatomy Sport
The brief:
A new international urban sportswear brand approached us with the task of creating a clear and distinctive brand identity for their wide range of products for yoga, running, Pilates, cycling and more.
 
The result:
We focused on the core essence of the brand, which distinguishes itself by placing an emphasis on the anatomy of movement. We created a new symbol, inspired by the father of anatomy and movement – Leonardo Da Vinci – and chose a prominent color ubiquitous in the urban landscape.