Batter & Cream is a mock organization that offers baking classes. It has a dummy website with a fillable dynamic registration form for each class it offers. The branding of Batter & Cream gives soft and light visuals and illustration graphic style to represent the fun class experience it has for its students.
Visit the site here.
Role: Graphic designer, Web designer, Web developer
The logo of Batter & Cream is an illustrated emblem to give it an academic feel. Also, in a way, the logo is composed of a letter “b” and a letter “c” forming the whisk ("b") and the bowl ("c"). Colors are shades of the peach color to emphasize the soft and rich batter and sweet cream.
The font for the typography is IM FELL DW Pica SC to give a writing texture with an academic vibe, and an occasional Homemade Apple to balance it out and give a feeling of writing with an icing cream. The main style of its graphic design are rugged-edged visuals and illustrations to give a homemade baking vibe.
Personality:
Warm, Friendly, Instructional, Sweet, Fun
Objectives:
• To teach locals how to bake different types of cake
• To give a more affordable opportunity for locals to try cake baking and decorating as hobby
• To remind people of the value of celebrating every achievements
Words or Phrases to describe Batter & Cream:
–Warm, friendly, teacher, hobby, baking, icing, celebration
–Doing the things you love
–”Celebrate every moment”
–”Celebrate every moment”
Social Media Posts
Post 1 caption:
Ready your mixers and measuring spoons—Batch 01 is now open for registration! Register for Class 01, Class 02 and Class 03 now at www.batterandcream.com
For more info, visit www.batterandcream.com/registration
Call: 1234-567-8912
Email: info@batterandcream.com
Post 2 caption:
Learn baking, experience cake decorating, and enjoy celebrating with new people while doing the things you love (in hats and aprons 🧡)! Register in any baking class now at Batter & Cream!
Visit www.batterandcream.com
Post 3 caption:
Great news, bakers! Selected items from our Batter & Cream Shop are now at 15% OFF for registered students (or for those who are yet to register in ANY class today 🍰)!
Buy what you need at www.batterandcream.com/shop
Show your love for butter cakes and fondant frostings in Class 02! Enroll now at www.batterandcream.com
For more info, visit www.batterandcream.com/class-02
Call: 1234-567-8912
Email: info@batterandcream.com
