20GB FOR $18 BASE PLAN
CIRCLES.LIFE
Task
To launch the new 20GB for $18 base plan in a manner that positions it as the 20GB data plan that consumers WANT and CAN GET without breaking the bank.
To launch the new 20GB for $18 base plan in a manner that positions it as the 20GB data plan that consumers WANT and CAN GET without breaking the bank.
Approach
$18 isn’t worth much, but by assigning a 20GB value to it, we make it seem like so much more, stretching its value. We want to communicate that with this plan, you are essentially getting a whole lot more for a whole lot less.
$18 isn’t worth much, but by assigning a 20GB value to it, we make it seem like so much more, stretching its value. We want to communicate that with this plan, you are essentially getting a whole lot more for a whole lot less.
Idea
$18 doesn’t get you much. In fact we tried funding our entire campaign with just $18, and it well...yeah. But that’s how amazing Circles.Life is. With Circles.Life, $18 can take you a whole lot further than you think.
$18 doesn’t get you much. In fact we tried funding our entire campaign with just $18, and it well...yeah. But that’s how amazing Circles.Life is. With Circles.Life, $18 can take you a whole lot further than you think.
CAMPAIGN VIDEO
