This was my exam project in the end of my first year studying Graphic Communication.The brief was to make a logo, book and poster to celebrate the 25 years anniversary of Horsens Middelalderfestival, one of Europe's biggest medieval festivals.
The project is based on a persona, Axel. Axel loves history and wants to share his interest with his grandson. He doesn't like when historical events get to commercial. He likes workshops and knight battles. He is not on social media and he hates advertisement.
In my project I especially focused on staying authentic and at the same time appealing for children. I wanted the receivers to be entertained, while learning about medieval times.
In order to stay authentic, I made research about the graphic styles and layouts in medieval times. To set the tone of voice, I made a lot of research on the festival, their values and their history.