"Red envelope, also known as hóngbāo is a traditional gift children and young adults receive as a gift on Lunar New Year from their older relatives and acquaintances."
I'm honored to be given the opportunity to design these red envelopes.
My goal is to create a simple, yet sophisticated design somewhere between modernity and tradition.
In 2018 and 2019, our red envelopes were sold more than 150,000 copies in Vietnam on Tiki.vn and other e-commerce platforms. It means a lot to me, being able to spread the pure joy of receiving ones.
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(I probably wouldn't have been so excited if received lucky money without an envelope as a kid because my mom always took the money away hahaha...)