Project Brief
The client, STEFANO, is a middle-class fashion brand for men's wear. Their main product is suit for men. After communicating with the client about their target costumer and their brand style, I designed 3 demos for the typeface "STEFANO".
Font Book:
OPTION I
OPTION II
OPTION III - CLIENT'S CHOICE
Mock Up for the Client:
Name Change
The client changed the brand name to "WU" later, and the set of type design was changed as well to accommodate the needs.
