LĒCH
The Client
LĒCH is an Atlanta Georgia based online fashion store that concentrates on high end Streetwear apparel & accessories.
The Objective
Design a brand for LĒCH integrating a positive, confident and energetic attitude and generate a voice for the outlaws. Introduce a packaging that complements the accessories and the brand.
The Solution
The branding resulted in focusing more on the brand mark rather than following temporary design trends. Three packagings for accessories and one for shoe-box were designed. It was done in a way that makes the boxes more of a collectible item. Shipping boxes for apparel were suggested to cut costing.
