紅包，粵語稱之為利是，是將金錢放置於紅包袋內的一種現代禮金形式。在中國新年期間，長輩給予晚輩紅包乃中國傳統習俗之一，帶有「祝福」之意。
In Chinese , a red envelope or a red packet (known as Hóngbāo in Chinese) is a monetary gift which is given .During the Chinese New Year, the red envelopes given to the young man by the elders is one of the traditional Chinese customs, meaning "blessings".
根據中國生肖排行，2020年為鼠年。鼠，更是中國傳統十二生肖之首。
According to the Chinese zodiac ranking, 2020 is the year of the rat. The rat is the head of the Chinese traditional zodiac.
標誌以「鼠」和「2020」組成。
The logo is composed of "rat" and "2020".
文字「芝足常樂，鼠年大吉」，以諧音方式巧妙地將「知」替換成「芝」。
一方面表達「知道滿足就總是快樂」的生活理念，另一方面希望2020鼠年事事順利。
The text expresses the concept of " Happiness lies in contentment", and I hope everything goes smoothly in 2020.
紅包/利是封 設計概念是圍繞「鼠」和「芝士」來產生。
顏色為芝士系金黃色配燙金紅。這兩種顏色都代表祥瑞之意。
有別於傳統的長方形 / 方形紅包，
這裏採用了卡通形狀認知裡對芝士的描繪，故此紅包形狀為三角形。
此外，黃色的三角形更令人聯想起中國傳統平安符。
The red envelope design concept is around "rat" and "cheese".
The color is golden yellow with bronzing red. Both colors represent the meaning of auspicious.
Different from the traditional square red envelope, this red envelope is triangular shape.
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