Clean Air Campaign 2019
Create a disruptive clean air awareness campaign to provoke the imagination and change the behaviour of a selected community or group aged 16-25.
For this project, I chose to target 16-25 year old theatre enthusiasts because I felt that it was a niche (and large) market which is often overlooked.
The main body of visitors to London each year come from America, therefore the positioning of this campaign was crucial. The main point I wanted to communicate was for people to consider using public transport instead of private taxis as a way to reduce pollution throughout London, more specifically, Theatreland. I decided to place the appeals in airports and on tickets etc.
