S A P H I R
Identity for a french shoe-polish shop.
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We worked on a hand-made lettering to enhance the authenticity of the brand, Saphir.
Since the XXème century, Saphir is deeply engrained as a efficient product. We wanted to keep this feeling of classic image by using a serif font. To avoid a too-classical palette, we kept the brown to remind the leather, but decided to add this ocher and blue in order to dynamise. 
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Saphir
25
588
5
Published:

Saphir

Brand identity for a french shoe polish brand
25
588
5
Published:

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Creative Fields