World Down Syndrome Day
De sokken maken het verschil - The socks make the difference
Briefing:
Your client is Down Syndrome Flanders and their request is to set up a responsive campaign website for the World Down Syndrome Day (21/03) with the 'different socks' concept at the center. You provide a digital translation of the given concept into a campaign image and functionalities that offer added value to the user.
My concept:
"The socks make the difference" is my tagline. Which means every different sock helps and does make a difference for the people with Downsyndrome. The header image supports this tagline with its color visuals. We see a woman with a closed posture and invisible socks due to the design. But after, the woman changes her posture and the different socks are now visible. This visual means we have to have an open attitude towards the people with Downsyndrome and show our support with two different socks!
(see in video below)
The website has different content for each of the 4 different personas I used for this assignment. You can buy socks created by the people with Downsyndrome, create your own unique socks with the built in tool, learn more about Downsyndrome, etc...
Home intro 1440px width:
Home 1440px width:
Home 1280px width:
Home 768px width:
Slider navigation 768px width:
Home 320px width:
Hamburger menu of 320px width:
Other pages of 1440px width:
