What really unites us (2018).

Conquering a tradition. Capturing the essence of a land and of an ingredient.
Representing a flavour that awakens memories of shared moments.

Zoco, a pacharán brand with more than 60 years of history, is the best rated in its category in blind tastings. However, in 2016 it squared up to an important challenge: despite being the best in quality, it wasn’t well seen among pacharán drinkers, especially in Navarra, its land of origin and the place where this sloe-infused liqueur is most consumed. The brand wanted to reconnect with its consumers in the north, and to reclaim its tradition and Navarrese origin. This would mean creating a strong emotional bond between the brand and its consumer. What’s more, the brand needed to approach a younger audience and women. It was time to create a new identity that represents its authenticity, naturalness and tradition, from a modern perspective, but that was also capable of revealing an integral concept: the moments that are shared around pacharán.

Zoco
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Zoco

Zoco, a pacharán brand with more than 60 years of history, is the best rated in its category in blind tastings. However, in 2016 it squared up to Read More
52
349
1
Published: