Laurie's Fasteners
Business Identity
Business Identity
Around the summer time I was asked to create an identity, mostly a logo, for my sister's boyfriend's mom. Her company is called "Laurie's Fasteners." I wanted to keep it simple and clean, yet the idea of clean and simple with an industry where they sell construction items seemed wrong. So I created a character for the identity (a construction guy) and added a little bit of grunge to the rest of it. Still simple, yet affective.