omg Package Design
Target Audience -
15-18 year old females who love social media like YouTube and Snapchat, dyes their hair constantly, follows cosplayers, enjoys playing video games, and spending time with friends and family.
omg is a fictional tech company that creates products such as the omg exotic earbud collection that features earbuds like Raging Dragonfruit, Electric Starfruit, and Hypnotic Passion Fruit.
Each earbud is themed to a chosen song from the 90's which the omg brand was largely influenced by.
The omg package design for the earbuds was inspired by matchboxes. Through examining different packaging for earbuds, I found that a matchbox would be an interesting and unique way of packaging earbuds.
The box designed for omg earbuds is made up of two pieces. The box slides out from the top wrapper, but the top wrapper also opens to reveal song lyrics. Each box has lyrics from a song that complements the box it's from. Each wrapper also includes a QR code to listen to what track is displayed.
