La Liga de la Leche México belongs to La Leche League International (LLLI) which has a presence in more than 85 countries. It has a professional consulting council formed by more than 50 specialists in pediatrics, obstetrics, nutrition, administration and law psychology.
LLLMx's mission is to promote breastfeeding and respectful parenting through accompaniment, information, training and support to mothers, families, institutions and society, and to influence public policies, to promote the health and integral development of mothers. and of his children.
LLLI's mission is to help mothers around the world to breastfeed through mother-to-mother support, motivating her, providing information and education and promoting a greater understanding of breastfeeding as an important element in the healthy development of mother and child.
For the project we were asked to emulate a softer environment, taking consideration on pastel colors and characters with none expressions.
Also, during te video, we took emphasis on showcasing the heartbeat, key point on the narrative as breastfeeding bring together the relationship withe the mom and the baby.
