Capital One: Balance
Capital One teamed up with Meredith on a lifestyle campaign targeted towards upmarket spenders. Through approachable, service-oriented content across seven brands, we sought to educate consumers on the rewards they can enjoy when dedicated to a credit card that suits their lifestyle.
“Balance” encouraged consumers to simplify their lives and focus on what really matters with the help of Venture, Savor, and Quicksilver cards.
UX design highlight: Dynamic infographics that animate on scroll.